About Us
Curious about who we are, what we do, and why we’re so obsessed with flavor? You’re in the right place. This page is where we spill the beans (and the vanilla) about our story, our mission, and the passion that drives everything we do at Deiman USA.
Did you know Deiman was born alongside the very first paletería in Mexico in 1938?
Deiman has been running the flavor and color show for over 85 years—#1 in Mexico and still going strong. At Deiman USA, we bring that legacy north with a massive lineup of flavors, food colors, additives, and other magical ingredients loved by pros in ice cream, baking, beverages, tacos (yes, tacos), and more. Everything we sell is FDA-approved and meets the highest U.S. standards, because we like to keep both your taste buds and the rulebook happy. Since 2008, we’ve been winning over Latin paleterías and panaderías across the country, and every year, more American kitchens join the flavor party.
We’re a family-owned and operated business, which means we treat customers like extended family—minus the awkward holiday photos. Our team works hard behind the scenes to make your experience top-notch: customer service is here to answer your questions and guide you from order to delicious creation, while our logistics crew ships most orders the very next business day after payment. We’re fast, we’re friendly, and we’re always just a call, email, or WhatsApp away. Thanks for trusting Deiman USA—and remember, we’re here to serve you (flavor with a smile).
